Here are 3 Marketing Tips Inspired by My Favorite Marketing Reads....
Over the years, I've learned that marketing isn't just about flashy ads or pretty designs. It's about deeply understanding people—their motivations, struggles, and desires—and connecting with them in a meaningful way. Whether you're building a startup or managing an established brand. While the 3 points mentioned below will definitely help, there are many more that have and are still helping in growing the businesses of my clients.
1. Know Your Audience Inside Out
Inspired by: “Building a StoryBrand” by Donald Miller
Early on, I learned that marketing doesn't start with talking—it starts with listening. Donald Miller’s Building a StoryBrand taught me the importance of positioning the customer as the hero. It’s not about us; it’s about them. I try to dive deep into my audience’s world—what keeps them up at night, what they dream about—and tailor my message accordingly. This approach has completely changed how I build campaigns.
2. Leverage Content Marketing to Build Authority
Inspired by: “They Ask, You Answer” by Marcus Sheridan
A few years ago, I stumbled upon They Ask, You Answer by Marcus Sheridan, and it was a game-changer. I realized that instead of just selling, I needed to educate. Now, whenever I create content—whether it's a blog, video, or even a simple Instagram post—I ask myself, “What problem am I solving for my audience?” Trust me, answering their questions consistently builds authority faster than any flashy marketing stunt.
3. Use Social Media Smartly
Inspired by: “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk
Gary Vee, as always, puts it bluntly in Jab, Jab, Jab, Right Hook. His philosophy—give, give, give, then ask—completely shifted my social media strategy. Instead of pushing out product promos all the time, I started focusing more on offering value: insights, helpful tips, behind-the-scenes content. When you do that, people actually start caring about your brand, which makes it easier when you do have something to sell. It’s all about building relationships first.
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